Blog Short #274: Why Small Acts of Kindness Matter More Than You Think

Photo by Getty Images for Unsplash
I recently had an experience that’s stayed with me and replayed in my mind many times.
I was in line at the grocery store. An older woman was checking out. She seemed a bit confused, and I could see the cashier was getting impatient with her. She finished paying and left the store. Soon after, I left and started driving home.
As I started down the street, I saw her walking on the sidewalk, leaning heavily on her cart, carrying an extra bag over her shoulder and struggling.
I passed her.
And then I turned around, came back, and offered her a lift.
Truth is, I almost didn’t turn around that day and go back. But I will forever be grateful that I did. Because the look of relief in her eyes when she realized I was willing to help her will always stay with me.
Small acts of kindness are powerful. Not only for the receiver, but also for the giver.
I was surprised by how much I was affected by this experience and how it’s lingered with me.
I decided to do some research and found out some interesting things. It seems that small acts of kindness have significant effects, not only on the giver and receiver, but also on people you’ll never meet.
The Big Impact
The most important impact of small acts of kindness, and kindness in general, is that they fulfill one of our most basic needs:
The need to be seen.
When I stopped and offered to help that woman, I was saying to her:
“I see you. I see your suffering. And I see that you’re alone.”
The reason this is so important is that we’re wired to need other people in our lives, regardless of our desire to be independent and self-reliant. We need to be seen and cared for and to feel a sense of belonging.
Kindness communicates all those things, sometimes without a word. In a single act of kindness, you send those messages. And they’re felt.
The best part is that it doesn’t have to be much. Listening when someone needs to talk, helping with a chore, picking up something for a person who can’t bend down, letting someone with fewer items check out in front of you, or even making eye contact and a warm smile does the job.
But the impact? That’s much more far-reaching.
Here are other effects.
Paying it Forward
Acts of kindness are contagious.
A group of studies conducted at UCLA involving more than 8000 people found that watching someone help others triggers “elevation”, which is a feeling of warmth and sometimes produces tears. They’re more likely to do acts of kindness of their own, and not just copy the one they’ve seen.
Another study (Fowler & Christakis) found that a single act of kindness is repeated two more times. In other words, when you do something kind for someone, they’re influenced to repeat the behavior, as is the next person. The ripple effect continues to grow. All from one act of kindness.
When you think of it that way, kindness is a mechanism for social change and making life better.
Benefits for the Giver
As we established in the introduction, acts of kindness not only help others but also positively impact the giver. Here are the most common effects revealed through research.
1. Lifts the Giver’s Mood
A meta-analysis pooling many studies found that performing an act of kindness provides a moderate boost to the giver’s mood and sense of well-being.
A larger meta-analysis found that prosocial behavior, kindness in this case, was associated with a deeper sense of meaning, purpose, and psychological functioning.
Not just momentary pleasure. It adds meaning to your life.
A third study at Oxford found that people who performed acts of kindness for seven consecutive days reported feeling both happier and more grateful.
The bottom line:
Being kind makes you feel more useful, satisfied, and happy.
2. Reduces stress and anxiety.
Many studies have examined the mental health impact of performing acts of kindness on the giver. There is evidence that you will feel less stressed and anxious, along with a boost in well-being. However, the same is not necessarily true for depression.
Even so, kindness temporarily lifts you out of self-absorption, which is in itself a mood booster. It broadens your mental outlook and gives you an emotional break.
Increases Connectedness
This one’s my favorite.
The “KIND Challenge” ran three trials across the US, UK, and Australia, asking 4,284 people to do one act of kindness per week for a month.
The impact was small yet significant. People felt less lonely and isolated. Social interaction increased, and anxiety decreased.
That’s after just four acts of kindness!
The loneliness epidemic we’re experiencing in our country right now needs more of this. And not necessarily a lot to have an impact. (See the video link at the end of the article.)
Helps Us Work Together
A last benefit we’re talking about today is the effect of kindness on collaboration.
One study found that when people working together are kinder to each other, they’re more successful at collaborating, resolving problems, and working toward shared goals.
You’d likely already assume that’s the case, but it’s helpful to have that backup and keep it in mind whether you’re working with a group or simply interacting with friends.
It’s also true in relationships. Kindness creates an atmosphere in which it’s easier to deal with obstacles while maintaining positive regard when working together.
For example, if you take the time to listen and empathize with your partner after a hard day at the office, you’re more likely to have a peaceful evening and feel more connected.
What Gets in the Way of Acts of Kindness
You can simply be in a bad mood. However, performing an act of kindness can help you lift yourself out of that.
The biggest obstacle is distraction.
You don’t notice what’s going on around you because you’re in your own head, glued to your phone, or otherwise preoccupied.
You can be walking down the street and not notice anyone. Kind of like driving somewhere, arriving, and not knowing how you got there.
To be kind, you need to be present and see what’s going on around you.
Other obstacles might be:
- Being pushed for time
- Thinking it’s not really a big deal
- Believing someone else will help
- Being afraid to intrude
- Feeling awkward
- Being shy or introverted
All of those things can get in the way, but you can always start with quick, easy acts that don’t take more than a minute or two. My fav is to simply make eye contact with people, smile, and say hello.
When you do that, make sure to look directly into the other person’s eyes and give a genuine smile.
The idea is to make a real connection, even if only for a moment. Most people respond well. Even if they don’t, it might stay with them.
Sometimes what feels like a small thing to you is not a small thing to the person who needs it.
It’s about noticing them. You see them and connect with them. And they feel it.
A Challenge
Next time you’re out in public, look at people. Notice them. What do you see?
That’s the first challenge.
The second one is to do one act of kindness for four weeks in a row. Doesn’t have to be anything time-consuming or big. A phone call. Ask the cashier who’s checking you out how her day’s going. Let someone go in front of you. Help someone carry something.
I still think about the woman I picked up that day. I don’t know if she remembers me, but I’ll always remember her and how I almost didn’t turn around to help her.
You never know how an act of kindness will affect someone. So look up. Pay attention. And notice the people around you.
Remember:
“I see you” is a potent balm for the soul.
That’s all for today.
Have a great two weeks!
All my best,
Barbara
P. S. I’m attaching a link to a video posted on Facebook that shows just how strong the impact of kindness is. It illustrates everything you’ve just read. You may need some tissues!
FOOTNOTES:
Cregg, D. R., & Cheavens, J. S. (2023). Healing through helping: An experimental investigation of kindness, social activities, and reappraisal as well-being interventions. The Journal of Positive Psychology, 18(6), 924-941. https://doi.org/10.1080/17439760.2022.2154695.
Curry, O. S., Rowland, L. A., Van Lissa, C. J., Zlotowitz, S., McAlaney, J., & Whitehouse, H. (2018). Happy to help? A systematic review and meta-analysis of the effects of performing acts of kindness on the well-being of the actor. Journal of Experimental Social Psychology (76) 320-329. https://doi.org/10.1016/j.jesp.2018.02.014.
Fowler, J. H. & Christakis, N. A. (2010 Mar 23). Cooperative behavior cascades in human social networks. Proc Natl Acad Sci U S A 107(12) 5334-8. https://doi.org/10.1073/pnas.0913149107
Kumar, A. (2022). Kindness Can Have Unexpectedly Positive Consequences. Scientific American. https://www.scientificamerican.com/article/kindness-can-have-unexpectedly-positive-consequences/.
Lim, M. H., Hennessey, A., Qualter, P., Smith, B. J., Thurston, L., Eres, R., &Holt-Lunstad, J. (2024). The KIND Challenge community intervention to reduce loneliness and social isolation, improve mental health, and neighbourhood relationships: an international randomized controlled trial. Social Psychiatry Psychiatric Epidemiology 60, 931-942. https://doi.org/10.1007/s00127-024-02740-z.
Rowland, L. & Curry, O. S. (2019). A range of kindness activities boosts happiness. Journal of Social Psychology 159(3): 340-343. https://doi.org/10.1080/00224545.2018.1469461.
Wolf, J. (2020 Nov 13). UCLA Bedari Kindness Institute sees ‘contagious kindness’ in action. UCLA Newsroom. https://newsroom.ucla.edu/releases/ucla-bedari-kindness-institute-elevation.








