Blog Short #256: Herrmann’s Four Thinking Styles: You Need All Of Them!

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Navigating life without being able to think effectively is like driving a car with a broken steering wheel. You’re all over the road.
The question is, “What does a strong thinking capacity entail?”
Ned Herrmann, a renowned researcher in creative thinking, offers an answer through his Whole Brain Model, which describes four thinking styles we use to manage our lives.
You’ll likely resonate most with one or two of them, while not so much with the others. Yet, you need them all to function optimally.
Let’s begin with a description of Herrmann’s model, then move on to how you can use this information to improve your relationships, succeed at work, and develop your communication skills.
The Whole Brain Model
In Herrmann’s model, he identifies four thinking preferences based on his extensive research. You might already be familiar with these if you’ve ever taken the HBDI for your job.
The four styles are as follows.
Quadrant A: Analytic
The analytic style deals in logic, facts, data, critical thinking, and all things quantitative. Analysts are good at solving problems and making decisions based on validated information.
People with these skills make good financial analysts, engineers, and researchers.
Quadrant B: Practical
The practical style emphasizes planning, organizing, sequencing, and attention to detail. This person handles tasks, calendars, implementation, scheduling, processes, and structure. They can create order from chaos and keep everything on track.
People with these skills make excellent operations managers, event planners, and office managers.
Quadrant C: Relational
The relational style centers on people, feelings, and interpersonal dynamics. Emotions are embraced and used to build harmonious relationships through empathy, understanding, and clear communication. Emphasis is placed on making connections.
People who favor relational thinking make good therapists, coaches, trainers, and negotiators.
Quadrant D: Experimental
Think big picture for this style. The experimental style thrives on imagination, innovation, strategizing, intuition, and creativity. These are your visionaries: people who think outside the box and come up with creative solutions to problems. They excel at synthesizing ideas and making unique connections to overcome barriers.
People in this category are inventors, artists, entrepreneurs, and designers.

How Does This Help You?
As you go through the descriptions, which style appeals to you most? Are there several that match? What doesn’t appeal to you?
Knowing your preferred thinking style (or styles) has significant benefits.
1. Get more aligned with your work.
The first benefit is that you can choose a job or career that matches your thinking style.
It’s easier for you to succeed in work that feels natural to you. You’ll be able to excel and find greater satisfaction from your work.
Someone analytical is probably not going to enjoy being a graphic designer, and vice versa. But they’ll love being a business analyst and do well at it.
Studies have shown that people are more productive when their work aligns with their thinking style.
If you think about the things you like to do, you’ll note that your favorite work activities fit with your preferred thinking style.
Exercise:
Write down the types of work activities you like to do, and see if they align with one or several of the thinking styles outlined above.
What activities do you dislike, and what styles do these represent?
It’s fun to see this on paper. From there, you can imagine other things you’d like to pursue that fit with your natural style.
2. Improve your communication.
Having a thinking style that differs from someone else’s can make communication difficult.
For example, if you lean toward the analytic style and are working on a project with someone who’s more experimental, you might get frustrated with each other.
The analyst focuses on details, data, consequences, facts, and logic. The experimental person is big-picture, global, impressionistic, focused on possibilities, and willing to take risks.
For these two people to work well together without throwing in the towel early, they will need to:
- Acknowledge and embrace each other’s thinking styles.
- Appreciate what they both bring to the table.
- Understand how each of their gifts contributes to positive results.
In his book The Whole Brain Business Book, Herrmann cites research showing that diverse working teams are 66 percent more efficient at solving complex problems than homogeneous teams with similar thinking styles.
Exercise:
Think of someone you have a relationship with who has a thinking style that’s very different from yours. What kinds of communication issues have come up because of these differences?
Can you think of a conversation or conflict where these issues came up? How did you respond? Were you feeling frustrated or impatient?
Here’s an example
Your partner, an analyst, begins a conversation by sharing details and laying out an analysis for you. However, you, who use the experimental style, haven’t yet grasped the big-picture topic, and you start to feel very impatient.
You want to interrupt and say, “Just give me the overall picture in a few words without all those details.” They, however, are frustrated because you want to skip over what they consider crucial facts.
When you recognize differences in thinking styles with someone else, you can work with that. You can discuss and decide together how to handle things so both of you are comfortable without feeling impatient or frustrated.
In the example above, you could both agree that the analyst will present the big-picture topic upfront to orient the other person. Then that person will, in turn, listen as the analyst builds their case with facts and data before adding their comments. This way, you honor both styles and gain the full benefit of each.
3. You can expand your use of styles.
Although you naturally lean toward one or more thinking styles, you need them all. That’s one of the main benefits of knowing this information.
As you look at your style (or styles), what’s missing? What do you tend to leave out that causes problems?
If you’re visionary and love to create, but you never analyze the effectiveness of your ideas and creations, you could get into a lot of trouble. Entrepreneurs often do this and fail because they don’t take the time to carefully review, analyze, and evaluate their results as they go, making the necessary changes.
On the other hand, someone who is highly analytical might miss the big picture and, along with it, creative solutions and opportunities for growth.
Here’s another example:
You can be a great planner, organizer, and taskmaster, but if you don’t attend to the emotional needs of the people you work with, you might offend them and create conflict that ultimately undermines your good planning.
You can see how having some skill in all four styles is helpful.
Exercise:
As you read about the four styles, which ones repelled you immediately?
That’s the one (or ones) you need to work on.
How can you incorporate these styles more into your interactions with others, your work, and your approach to projects? If you’re short on practical concerns, what’s the best way to improve your organizational habits? If you’re great at analysis but don’t usually think that much about people’s emotional needs, what exercises can you practice to increase your emotional intelligence?
Choose one to improve and map out a plan to work on it. Then execute it.
It feels good to have a handle on all four aspects of thinking. You get better at everything, especially critical thinking, which we all need.
IMPORTANT NOTE: Before we go today, I want to let you know that I am changing my blog delivery from weekly to biweekly. I’ve been sending out articles every week for over five years, but my life circumstances are shifting, and I need to cut back on my output.
I will continue to provide you with the best information and articles I can, and I hope to include some extras as we go that you’ll enjoy.
That’s all for today.
Have a great two weeks!
All my best,
Barbara








